Wisconsin Department of Safety and Professional Services
Logo/Branding
UX/UI Design
Web Development
Initially, the agency's request for a rebrand involved a new modern look unlike any Wisconsin agency. They wanted to be bold, vibrant, and futuristic. Here are the brand concepts I came up with.
~ Brand Concepts ~
This graphic of the logo shows how the typeface was chanaged slightly to connect the letters to the mark. This concept uses 5 lines representing the 5 divisions of the agency as the state of wisconsin. The angles also portray 'breaking the mold' as the angles point diagonally upward.
