Banzo

The partner wanted a Logo and brand identity for their new food cart and restaurant, as well as a website for their business.

Their vision was to serve home-cooked mediteranian street food from a food cart in downtown Madison. The [garbanzo] bean logo mark and the full name logo were meant to look as if they were spray painted and tagged on their subject (food cart, signs, and promotional materials) which served as the backbone of the branding. Eye catching, artistic, and respected throughout Madison describes the brand and the food.